Certification in Media, Culture and Entertainment

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Length

    Contact us to find out upcoming dates executiveeducation@hec.ca

  • Migration de donnée

    • Migration de donnée
Rate
$4,495
$4,495
Language

French

Formations sur mesure pour les organisations

Program can be

Customized for

your organization
Formations internationales

Delivered anywhere

in the world
Contact an advisor
Nadia Uria-Fernandez
Nadia Uria-Fernandez
Program Manager

Email | Phone

The media, culture and entertainment industries have undergone changes of unprecedented dimensions in the past two decades. Digitalization and globalization, the rise of social media and a greater reliance on funding are just some of the trends that are driving a fundamental shift in business models and applications. And the only thing we know for sure is that there’s no putting the genie back in the bottle.

With these new behaviours has emerged the need for stakeholders across the media, culture and entertainment landscape to reinvent themselves and how they do business, failing which they stand to lose out on new and promising opportunities in the years ahead.

Focusing on key management themes, i.e., strategy, leadership, innovation, value creation, finance, customer data management and global sales, this program will help you develop the tools you need to harness the digital revolution and advance your career.

THINKING DIFFERENTLY, REACHING OUT AND DRIVING KNOWLEDGE FORWARD

The successful completion of this program entitles you to a digital certificate. These credentials are trusted, secure, verifiable, and sustainable.

GOALS

  • Understand how the culture and media industries evolved to become what they are today.
  • Rethink the future of culture and media in an era of increasing globalization.
  • Learn how to adapt your leadership style against a backdrop of constant change.
  • Explore new paradigms in talent management.
  • Strengthen your financial skills to grow your business at an optimal pace.
  • Discover the new media and culture economy.
  • Learn how to adapt to technological advancements.
  • Reflect on new ethical, reputational, regulatory and political challenges.
  • Enhance your strategic skills by re-examining your business model.

IS THIS FOR YOU?

This program has been designed specifically for media, culture and entertainment industry professionals, managers and business owners. Be sure to have a closer look if:

  • You are looking for ways to turn disruptions into a competitive advantage and instil a culture of change within your organization.
  • Your business operates in one of the following sectors: audiovisual (film, TV, radio), publishing, interactive media, music, video games, event planning or the visual, digital, performing or circus arts.

SPECIAL FEATURES

  • Hands-on learning approach
  • Access to the expert instructors at HEC Montréal
  • Exposure to high-profile speakers and other people in the know
  • Opportunities to expand your professional network
  • Collaboration with the HEC Montréal Media Management Hub
  • Certificate of completion granted at the end of the program

Certificate issuance is contingent on session attendance and the results of the final exam.

DAY 1 – FOUNDATIONS AND EVOLUTION

MORNING (PART 1) – THE RECENT HISTORY OF THE CULTURE AND MEDIA INDUSTRIES

Sylvain Lafrance

- Understand how the culture and media industries have evolved.

- Analyze recent trends and the forces shaping the current landscape, including:

  • New digital media trends
  • Changes in media consumption habits
  • Emerging cultural trends

MORNING (PART 2) – THE CHALLENGES FACED BY THESE SECTORS

Roundtable discussion moderated by Sylvain Lafrance

AFTERNOON - A STORY IN NUMBERS - STATISTICS ON CULTURE AND THE MEDIA IN QUEBEC

Louise Hélène Paquette

- Review research findings and trends relating to media and live performance.

- Analyze the realities of the Quebec market.

 

DAY 2 – LEADERSHIP AND TALENT

MORNING – LEADERSHIP, PAST AND PRESENT

Cyrille Sardais

- Explore the topic of leadership and how it affects legitimacy, influence, power, authority and management.

- Understand how expectations of leaders have changed over time.

- Learn about the three main types of leadership. 

AFTERNOON - TALENT MANAGEMENT

Instructor - TBC

- Explore the challenges of talent management in an ever-changing professional world.

- Discuss strategies to recruit, motivate and retain the best talent.

 

DAY 3 – FINANCE AND ECONOMICS

MORNING - THE BASIC RULES OF FINANCE

Johanne Turbide and Dominique Lapierre

- Develop a better understanding of the financial principles specific to the culture and media industries.

- Learn how to think about your finances strategically.

- Understand the importance of a clear financial plan for your project or company.

- Explore ways to manage your financial resources.

AFTERNOON - THE NEW MEDIA AND CULTURE ECONOMY

Instructor - TBC

- Understand emerging trends.

- Identify opportunities for growth as well as innovative commercial strategies to respond to changing market needs.

 

DAY 4 – TECHNOLOGY AND INNOVATION

MORNING – ADAPT TO NEW TECHNOLOGIES

Maxime St-Pierre

- Analyze the impact of new technologies on the culture and media industries.

- Explore strategies for successfully incorporating technological advancements into your business.

AFTERNOON – VISIT AN INNOVATIVE COMPANY

- Visit a company at the forefront of innovation in the culture and media industries.

- Observe best practices and technological innovation in a real-world environment.

- Be inspired by the success strategies employed by leading businesses in the sector.

 

DAY 5 – ETHICAL AND REGULATORY ISSUES

MORNING (PART 1) - ETHICAL AND REPUTATIONAL CHALLENGES

Lecture by Sylvain Lafrance

- Analyze the new ethical and reputational issues facing the culture and media industries.

- Identify best practices for protecting the integrity and reputation of your business in a digital environment.

MORNING (PART 2) - REGULATORY AND POLITICAL CHALLENGES

Instructor - TBC

- Analyze current and future regulatory and political issues impacting the culture and media industries.

- Understand the laws and regulations governing media and entertainment, including those relating to areas such as:

  • Copyright
  • Trademark
  • Defamation
  • Privacy.

AFTERNOON (PART 1) - STRATEGIC PLANNONG IN A CHANGING WORLD

Lecture by Anne Sérode

AFTERNOON (PART 2) - THE FUTURE OF MEDIA AND CULTURE IN A GLOBALIZED WORLD

Roundtable moderated by Sylvain Lafrance

- Discuss emerging trends and future challenges in the culture and media industries.

- Identify opportunities for growth and strategies to anticipate and adapt to future changes in a context of increasing globalization.

 

TRAINING APPROACH

  • Lectures
  • Videos
  • Reading (academic study)
  • Case studies
  • Diagnostic tool
  • Peer support
  • Hands-on exercises

COORDINATOR AND INSTRUCTOR:

Sylvain Lafrance

Adjunct Professor, HEC Montréal

INSTRUCTORS:

Dominique Lapierre

LLB, BCL, DESS (Administration of Cultural Organizations), ASC

Executive Director, Théâtre de la Ville

Louise Hélène Paquette

DESS (Business Intelligence)

Professor, Consultant (strategic intelligence, forecasting, research, business intelligence), Les Éclaireurs, and Associate Researcher, HEC Montréal Media Management Hub

Cyrille Sardais

DEA (History and Civilization), PhD (Management Sciences)

Professor, HEC Montréal

Anne Sérode

B.A. (communication), M. Sc. (gestion du changement), certifiée Lean Six Sigma

Vice-Présidente, TACT Intelligence conseil

Maxime St-Pierre

General Manager, Head of Digital, CBC/Radio-Canada

Johanne Turbide

MSc (Management), HEC Montréal; PhD (Industrial and Business Studies), CPA, CA

Professor, HEC Montréal

Certification in Media, Culture and Entertainment

The media, culture and entertainment industries have undergone changes of unprecedented dimensions in the past two decades. Digitalization and globalization, the rise of social media and a greater reliance on funding are just some of the trends that are driving a fundamental shift in business models and applications. And the only thing we know for sure is that there’s no putting the genie back in the bottle.

With these new behaviours has emerged the need for stakeholders across the media, culture and entertainment landscape to reinvent themselves and how they do business, failing which they stand to lose out on new and promising opportunities in the years ahead.

Focusing on key management themes, i.e., strategy, leadership, innovation, value creation, finance, customer data management and global sales, this program will help you develop the tools you need to harness the digital revolution and advance your career.

THINKING DIFFERENTLY, REACHING OUT AND DRIVING KNOWLEDGE FORWARD

The successful completion of this program entitles you to a digital certificate. These credentials are trusted, secure, verifiable, and sustainable.

Presentation Program Instructors

GOALS

  • Understand how the culture and media industries evolved to become what they are today.
  • Rethink the future of culture and media in an era of increasing globalization.
  • Learn how to adapt your leadership style against a backdrop of constant change.
  • Explore new paradigms in talent management.
  • Strengthen your financial skills to grow your business at an optimal pace.
  • Discover the new media and culture economy.
  • Learn how to adapt to technological advancements.
  • Reflect on new ethical, reputational, regulatory and political challenges.
  • Enhance your strategic skills by re-examining your business model.

IS THIS FOR YOU?

This program has been designed specifically for media, culture and entertainment industry professionals, managers and business owners. Be sure to have a closer look if:

  • You are looking for ways to turn disruptions into a competitive advantage and instil a culture of change within your organization.
  • Your business operates in one of the following sectors: audiovisual (film, TV, radio), publishing, interactive media, music, video games, event planning or the visual, digital, performing or circus arts.

SPECIAL FEATURES

  • Hands-on learning approach
  • Access to the expert instructors at HEC Montréal
  • Exposure to high-profile speakers and other people in the know
  • Opportunities to expand your professional network
  • Collaboration with the HEC Montréal Media Management Hub
  • Certificate of completion granted at the end of the program

Certificate issuance is contingent on session attendance and the results of the final exam.

DAY 1 – FOUNDATIONS AND EVOLUTION

MORNING (PART 1) – THE RECENT HISTORY OF THE CULTURE AND MEDIA INDUSTRIES

Sylvain Lafrance

- Understand how the culture and media industries have evolved.

- Analyze recent trends and the forces shaping the current landscape, including:

  • New digital media trends
  • Changes in media consumption habits
  • Emerging cultural trends

MORNING (PART 2) – THE CHALLENGES FACED BY THESE SECTORS

Roundtable discussion moderated by Sylvain Lafrance

AFTERNOON - A STORY IN NUMBERS - STATISTICS ON CULTURE AND THE MEDIA IN QUEBEC

Louise Hélène Paquette

- Review research findings and trends relating to media and live performance.

- Analyze the realities of the Quebec market.

 

DAY 2 – LEADERSHIP AND TALENT

MORNING – LEADERSHIP, PAST AND PRESENT

Cyrille Sardais

- Explore the topic of leadership and how it affects legitimacy, influence, power, authority and management.

- Understand how expectations of leaders have changed over time.

- Learn about the three main types of leadership. 

AFTERNOON - TALENT MANAGEMENT

Instructor - TBC

- Explore the challenges of talent management in an ever-changing professional world.

- Discuss strategies to recruit, motivate and retain the best talent.

 

DAY 3 – FINANCE AND ECONOMICS

MORNING - THE BASIC RULES OF FINANCE

Johanne Turbide and Dominique Lapierre

- Develop a better understanding of the financial principles specific to the culture and media industries.

- Learn how to think about your finances strategically.

- Understand the importance of a clear financial plan for your project or company.

- Explore ways to manage your financial resources.

AFTERNOON - THE NEW MEDIA AND CULTURE ECONOMY

Instructor - TBC

- Understand emerging trends.

- Identify opportunities for growth as well as innovative commercial strategies to respond to changing market needs.

 

DAY 4 – TECHNOLOGY AND INNOVATION

MORNING – ADAPT TO NEW TECHNOLOGIES

Maxime St-Pierre

- Analyze the impact of new technologies on the culture and media industries.

- Explore strategies for successfully incorporating technological advancements into your business.

AFTERNOON – VISIT AN INNOVATIVE COMPANY

- Visit a company at the forefront of innovation in the culture and media industries.

- Observe best practices and technological innovation in a real-world environment.

- Be inspired by the success strategies employed by leading businesses in the sector.

 

DAY 5 – ETHICAL AND REGULATORY ISSUES

MORNING (PART 1) - ETHICAL AND REPUTATIONAL CHALLENGES

Lecture by Sylvain Lafrance

- Analyze the new ethical and reputational issues facing the culture and media industries.

- Identify best practices for protecting the integrity and reputation of your business in a digital environment.

MORNING (PART 2) - REGULATORY AND POLITICAL CHALLENGES

Instructor - TBC

- Analyze current and future regulatory and political issues impacting the culture and media industries.

- Understand the laws and regulations governing media and entertainment, including those relating to areas such as:

  • Copyright
  • Trademark
  • Defamation
  • Privacy.

AFTERNOON (PART 1) - STRATEGIC PLANNONG IN A CHANGING WORLD

Lecture by Anne Sérode

AFTERNOON (PART 2) - THE FUTURE OF MEDIA AND CULTURE IN A GLOBALIZED WORLD

Roundtable moderated by Sylvain Lafrance

- Discuss emerging trends and future challenges in the culture and media industries.

- Identify opportunities for growth and strategies to anticipate and adapt to future changes in a context of increasing globalization.

 

TRAINING APPROACH

  • Lectures
  • Videos
  • Reading (academic study)
  • Case studies
  • Diagnostic tool
  • Peer support
  • Hands-on exercises

COORDINATOR AND INSTRUCTOR:

Sylvain Lafrance

Adjunct Professor, HEC Montréal

INSTRUCTORS:

Dominique Lapierre

LLB, BCL, DESS (Administration of Cultural Organizations), ASC

Executive Director, Théâtre de la Ville

Louise Hélène Paquette

DESS (Business Intelligence)

Professor, Consultant (strategic intelligence, forecasting, research, business intelligence), Les Éclaireurs, and Associate Researcher, HEC Montréal Media Management Hub

Cyrille Sardais

DEA (History and Civilization), PhD (Management Sciences)

Professor, HEC Montréal

Anne Sérode

B.A. (communication), M. Sc. (gestion du changement), certifiée Lean Six Sigma

Vice-Présidente, TACT Intelligence conseil

Maxime St-Pierre

General Manager, Head of Digital, CBC/Radio-Canada

Johanne Turbide

MSc (Management), HEC Montréal; PhD (Industrial and Business Studies), CPA, CA

Professor, HEC Montréal

TESTIMONIAL(S)

“There’s no better way to navigate the profound transformation that is reshaping the media and cultural landscape than through this program. It helps bring today’s world into focus and provides an opportunity to talk and think about what is on the horizon, guided by distinguished faculty who take it upon themselves to make the learning process insightful and impactful. It is a tremendous leg up for anyone looking to enhance their leadership skills and be more attuned to current and emerging issues so they can see the bigger picture.”

- Marc Pichette, Senior Director, Public Relations and Promotion, Radio-Canada

“The training offered is fantastic both for the meetings and exchanges it makes possible and for the lessons it offers. Connected to current events and evolving in the cultural environment, trainers stimulate new thoughts and open up numerous avenues for rethinking and improving the ways of doing things in our own organizations. »

- Xavier Inchauspé, co-general director and executive producer, Orange Noyée

“The beauty of this program is that it takes into account current events and allows for interdisciplinary discussions. It covers issues that we do not always have the time to deal with on a daily basis to reflect on them. This training requires you to take a step back and talk with experts, professors, professionals and other participants. Thanks to each person's rich experience, we emerge with more tools, a holistic view of media and cultural organizations, and the feeling of being able to make smarter decisions. »

- Nadia K. Luong, Financial Director, Société des arts technologiques (SAT)
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