General Manager, Head of Digital, CBC/Radio-Canada

Maxime St-Pierre has more than two decades of experience in the digital realm. Over the course of his career, he has spearheaded a number of major national and international B2C, B2B and e-commerce projects. His product and service vision is focused on executing multiscreen strategies, leveraging emerging technologies and enhancing user engagement. He is passionate about building systems that allow digital citizens to interact easily and securely in a connected world within the context of their everyday lives.

Since 2016, Maxime has been leading the digital transformation at Radio-Canada since 2016. Against a backdrop of continual change, he works to upgrade and adapt the public broadcaster’s web and mobile platforms, including ICI Tou.tv, Radio-Canada.ca, ICI Radio-Canada OHdio, Rad and the platform developed for the Olympic Games. Maxime is also responsible for digital business intelligence and AI implementation to support the evolution of Radio-Canada’s digital products. He is a member of several AI-related task forces and working groups.