Program for Black entrepreneurs
Ready to take your business to the next level?
You’ve proven your company’s worth: your business model is sound, your traction is impressive, and the growth potential is definitely there. Now it’s time to figure out what the next steps are to scale your operations, attract reliable partners and secure Series A funding.
The Certification in Strategic Management and Leadership has been designed specifically to meet your needs and propel your ambitions as a Black business owner, founder or acquirer in any industry.
Pair up (and gear up!) for five days of intensive learning
Your registration covers two enrolments from your organization, which means you’ll be working with a key member of your executive team on each day of the five-day program to make sure you’re both on the same page.
This intensive five-day program will help you:
- Structure your growth strategy and governance
- Ensure your leadership skills are honed and ready to support accelerated growth
- Understand the fundraising landscape and mechanisms involved in Series A funding
- Perfect your pitch and make sure it is aligned with what your investors are looking for
- Leave with a clear roadmap forward and an engaged strategic network
YOU HAVE THE AMBITION. LET US HELP YOU TURN IT INTO SOMETHING REAL.
PREPARE YOUR SERIES "A" FUNDRAISING WITH CONFIDENCE AND CLARITY.
Access a preferred rate and drive your business forward
Thanks to the support of the Toboggan & Co Foundation, the program is offered at $2,500 (instead of $8,595) for businesses. An opportunity not to be missed!

In collaboration with:

Certification: a guarantee of success
At the end of the program, you will receive a recognized certification. A real asset, it attests to the skills you've acquired and reinforces your credibility with investors and partners.

Note: You must attend the entire course and present an investor pitch at the end to be eligible for certification.
GOALS
- Develop a long-term growth strategy in line with your business’s mission, vision and values.
- Build a strong governance structure, with a board of directors that can support your ongoing development and expansion.
- Draw up a high-level financial strategy and make full use of key mechanisms in a Series A financing round.
- Foster a strategic, engaging leadership style that can grow with your organization.
- Strengthen your strategic communication and pitching skills to win over investors and partners at every stage of your business’s development.
IS THIS FOR YOU?
Are you a Black business owner, founder or acquirer? Is your organization in the midst of growth? Do you need guidance in formalizing the structure of your company, optimizing your operations and securing strategic funding to ensure long-term viability and performance?
Are you:
- Currently or about to become an owner or majority shareholder of a company that has been operating for five or more years in any industry, with over $3 million in sales and/or an EBITDA of at least $500,000?
- Planning to raise Series A funding in 12 to 24 months?
- Ready to work together with a member of your executive team to fulfil the program requirements?
- Determined to transform your organization and pursue new strategic horizons?
Then this program is for you!
SPECIAL FEATURES
- A unique format that lets two people from the same organization enrol together, for one low price, so they can to align their strategic vision and operational approach
- Concrete tools to structure your growth plan, governance and data room
- The opportunity to deliver a pitch to a group of investors and get real-time feedback
- An engaged network of specialists, mentors, investors and entrepreneurs from Black communities
REGISTRATION PROCESS
To apply:
- Register online to indicate your interest in the program. You will receive an automated email confirmation.
- A secure link will be emailed to you, inviting you to submit the following documents to finalize your application:
- Application form
- Proof of company status (NEQ, certificate of incorporation)
- Video pitch (maximum 3 minutes)
- Financial statements for the past three years
- Organizational chart and leadership team
- Board or advisory committee members
- Governance plan, as applicable (decisions made, internal committees)
- If your application is accepted, a link will be forwarded to you to process the corresponding payment.
An email will be sent to you within four weeks of receiving your completed application, informing you whether it has been accepted or declined.
DAY 1 - DEFINING AND EXECUTING A WINNING GROWTH STRATEGY
- Develop a well-structured, scalable growth strategy consistent with your long-term objectives.
- Establish strong KPIs and incorporate ESG factors.
DAY 2 - SETTING UP A SOLID GOVERNANCE FRAMEWORK TO SUPPORT YOUR BUSINESS EXPANSION
- Align governance with your development goals and investors’ expectations.
- Build a strategic and influential board of directors.
DAY 3 - LEVERAGING FINANCIAL DRIVERS TO FACILITATE FUNDRAISING
- Compare funding options, understand how dilution works and draft an agreement that works in your favour.
- Prepare a compelling financial pitch and anticipate legal and transactional considerations.
DAY 4 - INNOVATING AND LEADING DURING A TRANSFORMATION
- Cultivate an agile culture of innovation to support your expansion.
- Develop an engaging leadership style and tackle the people-related challenges of growth.
DAY 5 - WIELD YOUR INFLUENCE AND WOW YOUR INVESTOR
- Activate a strategic network and connect with stakeholders.
- Finalize the program deliverables and the documents for the investor pitch.
TRAINING APPROACH
- Case studies and situational scenarios
- In-person workshops and simulations
- Work in pairs (leader and executive from the same organization)
PROGRAM EDUCATIONAL DIRECTOR AND INSTRUCTOR:
PhD (Business and Economics with specialization in Strategic Management)
Assistant Professor, Department of International Business, HEC Montréal
Founder and CEO, Citadelle Capital
INSTRUCTORS:
Eng., MBA
Executive Director, Executive Education HEC Montréal, Professor of Practice
FCHRP, MSc (Management), PhD (Human Resources Management)
Professor emeritus, HEC Montréal
DESC (Management), MSc (Management), PhD (Administration), HEC Montréal
Professor, HEC Montréal
Presentation
Program
Instructors
Blog
GOALS
- Develop a long-term growth strategy in line with your business’s mission, vision and values.
- Build a strong governance structure, with a board of directors that can support your ongoing development and expansion.
- Draw up a high-level financial strategy and make full use of key mechanisms in a Series A financing round.
- Foster a strategic, engaging leadership style that can grow with your organization.
- Strengthen your strategic communication and pitching skills to win over investors and partners at every stage of your business’s development.
IS THIS FOR YOU?
Are you a Black business owner, founder or acquirer? Is your organization in the midst of growth? Do you need guidance in formalizing the structure of your company, optimizing your operations and securing strategic funding to ensure long-term viability and performance?
Are you:
- Currently or about to become an owner or majority shareholder of a company that has been operating for five or more years in any industry, with over $3 million in sales and/or an EBITDA of at least $500,000?
- Planning to raise Series A funding in 12 to 24 months?
- Ready to work together with a member of your executive team to fulfil the program requirements?
- Determined to transform your organization and pursue new strategic horizons?
Then this program is for you!
SPECIAL FEATURES
- A unique format that lets two people from the same organization enrol together, for one low price, so they can to align their strategic vision and operational approach
- Concrete tools to structure your growth plan, governance and data room
- The opportunity to deliver a pitch to a group of investors and get real-time feedback
- An engaged network of specialists, mentors, investors and entrepreneurs from Black communities
REGISTRATION PROCESS
To apply:
- Register online to indicate your interest in the program. You will receive an automated email confirmation.
- A secure link will be emailed to you, inviting you to submit the following documents to finalize your application:
- Application form
- Proof of company status (NEQ, certificate of incorporation)
- Video pitch (maximum 3 minutes)
- Financial statements for the past three years
- Organizational chart and leadership team
- Board or advisory committee members
- Governance plan, as applicable (decisions made, internal committees)
- If your application is accepted, a link will be forwarded to you to process the corresponding payment.
An email will be sent to you within four weeks of receiving your completed application, informing you whether it has been accepted or declined.
DAY 1 - DEFINING AND EXECUTING A WINNING GROWTH STRATEGY
- Develop a well-structured, scalable growth strategy consistent with your long-term objectives.
- Establish strong KPIs and incorporate ESG factors.
DAY 2 - SETTING UP A SOLID GOVERNANCE FRAMEWORK TO SUPPORT YOUR BUSINESS EXPANSION
- Align governance with your development goals and investors’ expectations.
- Build a strategic and influential board of directors.
DAY 3 - LEVERAGING FINANCIAL DRIVERS TO FACILITATE FUNDRAISING
- Compare funding options, understand how dilution works and draft an agreement that works in your favour.
- Prepare a compelling financial pitch and anticipate legal and transactional considerations.
DAY 4 - INNOVATING AND LEADING DURING A TRANSFORMATION
- Cultivate an agile culture of innovation to support your expansion.
- Develop an engaging leadership style and tackle the people-related challenges of growth.
DAY 5 - WIELD YOUR INFLUENCE AND WOW YOUR INVESTOR
- Activate a strategic network and connect with stakeholders.
- Finalize the program deliverables and the documents for the investor pitch.
TRAINING APPROACH
- Case studies and situational scenarios
- In-person workshops and simulations
- Work in pairs (leader and executive from the same organization)
PROGRAM EDUCATIONAL DIRECTOR AND INSTRUCTOR:
PhD (Business and Economics with specialization in Strategic Management)
Assistant Professor, Department of International Business, HEC Montréal
Founder and CEO, Citadelle Capital
INSTRUCTORS:
Eng., MBA
Executive Director, Executive Education HEC Montréal, Professor of Practice
FCHRP, MSc (Management), PhD (Human Resources Management)
Professor emeritus, HEC Montréal
DESC (Management), MSc (Management), PhD (Administration), HEC Montréal
Professor, HEC Montréal