
Ready to take your business to the next level?
You’ve proven your company’s worth: your business model is sound, your traction is impressive, and the growth potential is definitely there. Now it’s time to figure out what the next steps are to scale your operations, attract reliable partners and secure Series A funding.
The Certification in Strategic Management and Leadership has been designed for you, for ambitious Black business leaders from all industries.
Invite another key member of your management team to participate in the program with you. Together, you will benefit from strengthened strategic alignment between founders, partners, or key members of the management team.
This intensive five-day program will help you:
- Structure your growth strategy and governance
- Ensure your leadership skills are honed and ready to support accelerated growth
- Understand the fundraising landscape and mechanisms involved in Series A funding
- Perfect your pitch and make sure it is aligned with what your investors are looking for
- Leave with a clear roadmap forward and an engaged strategic network
You have the ambition. Let us help you turn it into something real.
Prepare your Series A fundraising with confidence and clarity.
Access a preferred rate and drive your business forward
Thanks to the support of the Toboggan & Co Foundation, the program is offered at $2,500 (instead of $8,595) for businesses. An opportunity not to be missed!
Certification: a guarantee of success
At the end of the program, you will receive a recognized certification. A real asset, it attests to the skills you've acquired and reinforces your credibility with investors and partners.
GOALS
- Develop a long-term growth strategy in line with your business’s mission, vision and values.
- Build a strong governance structure, with a board of directors that can support your ongoing development and expansion.
- Draw up a high-level financial strategy and make full use of key mechanisms in a Series A financing round.
- Foster a strategic, engaging leadership style that can grow with your organization.
- Strengthen your strategic communication and pitching skills to win over investors and partners at every stage of your business’s development.
IS THIS FOR YOU?
This program is for Black business leaders in any sector whose organization is in the midst or on the verge of growth and who are looking to formalize their structure, optimize their operations and secure strategic funding to ensure long-term viability and performance.
This is for you if you:
- Are a majority shareholder of a company that has been operating for five or more years with over $3 million in sales and/or an EBITDA of at least $500,000.
- Plan to raise Series A funding in 12 to 24 months.
- And a member of your executive team plan to enrol in this program together.
- Are ready to transform your organization and have your sights set on new strategic horizons.
SPECIAL FEATURES
- The opportunity to participate as a duo, with a colleague, to align strategic vision and execution within the management team.
- Concrete tools to structure your growth plan, governance, and data room.
- 5 hours of personalized coaching per organization with experts to refine your strategy.
- An engaged network of specialists, mentors, and investors.
REGISTRATION PROCESS
To apply:
- Register online to indicate your interest in the program. You will receive an automated email confirmation.
- A secure link will be emailed to you, inviting you to submit the following documents to finalize your application:
- Application form
- Proof of company status (NEQ, certificate of incorporation)
- Video pitch (maximum 3 minutes)
- Financial statements for the past three years
- Organizational chart and leadership team
- Board or advisory committee members
- Governance plan, as applicable (decisions made, internal committees)
- If your application is accepted, a link will be forwarded to you to process the corresponding payment.
An email will be sent to you within four weeks of receiving your completed application, informing you whether it has been accepted or declined.
DAY 1 - DEFINING AND EXECUTING A WINNING GROWTH STRATEGY
- Develop a well-structured, scalable growth strategy consistent with your long-term objectives.
- Establish strong KPIs and incorporate ESG factors.
DAY 2 - SETTING UP A SOLID GOVERNANCE FRAMEWORK TO SUPPORT YOUR BUSINESS EXPANSION
- Align governance with your development goals and investors’ expectations.
- Build a strategic and influential board of directors.
DAY 3 - LEVERAGING FINANCIAL DRIVERS TO FACILITATE FUNDRAISING
- Compare funding options, understand how dilution works and draft an agreement that works in your favour.
- Prepare a compelling financial pitch and anticipate legal and transactional considerations.
DAY 4 - INNOVATING AND LEADING DURING A TRANSFORMATION
- Cultivate an agile culture of innovation to support your expansion.
- Develop an engaging leadership style and tackle the people-related challenges of growth.
DAY 5 - WIELD YOUR INFLUENCE AND WOW YOUR INVESTOR
- Activate a strategic network and connect with stakeholders.
- Tell a powerful story to inspire trust and win over investors.
TRAINING APPROACH
- Case studies and situational scenarios
- In-person workshops and simulations
- Work in pairs (leader and executive from the same organization)
PROGRAM EDUCATIONAL DIRECTOR AND INSTRUCTOR:


Founder and CEO, Citadelle Capital
INSTRUCTORS:

PhD (Business and Economics with specialization in Strategic Management)
Assistant Professor, Department of International Business, HEC Montréal

Eng., MBA
Adjunct Professor and Co-Leader, Sustainable Transition Office, HEC Montréal


FCHRP, MSc (Management), PhD (Human Resources Management)
Professor emeritus, HEC Montréal



Founder, Perrier Jablonski, Lecturer, HEC Montréal

DESC (Management), MSc (Management), PhD (Administration), HEC Montréal
Professor, HEC Montréal
Presentation
Program
Instructors
GOALS
- Develop a long-term growth strategy in line with your business’s mission, vision and values.
- Build a strong governance structure, with a board of directors that can support your ongoing development and expansion.
- Draw up a high-level financial strategy and make full use of key mechanisms in a Series A financing round.
- Foster a strategic, engaging leadership style that can grow with your organization.
- Strengthen your strategic communication and pitching skills to win over investors and partners at every stage of your business’s development.
IS THIS FOR YOU?
This program is for Black business leaders in any sector whose organization is in the midst or on the verge of growth and who are looking to formalize their structure, optimize their operations and secure strategic funding to ensure long-term viability and performance.
This is for you if you:
- Are a majority shareholder of a company that has been operating for five or more years with over $3 million in sales and/or an EBITDA of at least $500,000.
- Plan to raise Series A funding in 12 to 24 months.
- And a member of your executive team plan to enrol in this program together.
- Are ready to transform your organization and have your sights set on new strategic horizons.
SPECIAL FEATURES
- The opportunity to participate as a duo, with a colleague, to align strategic vision and execution within the management team.
- Concrete tools to structure your growth plan, governance, and data room.
- 5 hours of personalized coaching per organization with experts to refine your strategy.
- An engaged network of specialists, mentors, and investors.
REGISTRATION PROCESS
To apply:
- Register online to indicate your interest in the program. You will receive an automated email confirmation.
- A secure link will be emailed to you, inviting you to submit the following documents to finalize your application:
- Application form
- Proof of company status (NEQ, certificate of incorporation)
- Video pitch (maximum 3 minutes)
- Financial statements for the past three years
- Organizational chart and leadership team
- Board or advisory committee members
- Governance plan, as applicable (decisions made, internal committees)
- If your application is accepted, a link will be forwarded to you to process the corresponding payment.
An email will be sent to you within four weeks of receiving your completed application, informing you whether it has been accepted or declined.
DAY 1 - DEFINING AND EXECUTING A WINNING GROWTH STRATEGY
- Develop a well-structured, scalable growth strategy consistent with your long-term objectives.
- Establish strong KPIs and incorporate ESG factors.
DAY 2 - SETTING UP A SOLID GOVERNANCE FRAMEWORK TO SUPPORT YOUR BUSINESS EXPANSION
- Align governance with your development goals and investors’ expectations.
- Build a strategic and influential board of directors.
DAY 3 - LEVERAGING FINANCIAL DRIVERS TO FACILITATE FUNDRAISING
- Compare funding options, understand how dilution works and draft an agreement that works in your favour.
- Prepare a compelling financial pitch and anticipate legal and transactional considerations.
DAY 4 - INNOVATING AND LEADING DURING A TRANSFORMATION
- Cultivate an agile culture of innovation to support your expansion.
- Develop an engaging leadership style and tackle the people-related challenges of growth.
DAY 5 - WIELD YOUR INFLUENCE AND WOW YOUR INVESTOR
- Activate a strategic network and connect with stakeholders.
- Tell a powerful story to inspire trust and win over investors.
TRAINING APPROACH
- Case studies and situational scenarios
- In-person workshops and simulations
- Work in pairs (leader and executive from the same organization)
PROGRAM EDUCATIONAL DIRECTOR AND INSTRUCTOR:


Founder and CEO, Citadelle Capital
INSTRUCTORS:

PhD (Business and Economics with specialization in Strategic Management)
Assistant Professor, Department of International Business, HEC Montréal

Eng., MBA
Adjunct Professor and Co-Leader, Sustainable Transition Office, HEC Montréal


FCHRP, MSc (Management), PhD (Human Resources Management)
Professor emeritus, HEC Montréal



Founder, Perrier Jablonski, Lecturer, HEC Montréal

DESC (Management), MSc (Management), PhD (Administration), HEC Montréal
Professor, HEC Montréal