In-Person

Driving and Fast-Tracking Innovation Through Design Thinking

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Length
2 days

    Contact us to find out upcoming dates executiveeducation@hec.ca

  • Migration de donnée

    • Migration de donnée

  • Downtown

Rate
$2,195
$2,195
Language

French

Formations sur mesure pour les organisations

Program can be

Customized for

your organization
Formations internationales

Delivered anywhere

in the world
Contact an advisor
Émilie Mazet
Émilie Mazet
Program Manager

Email | Phone

With the economic and business environment changing at the speed of light, a strong command of innovation processes is no longer optional – it’s a must. Design thinking is an approach that boosts the potential and performance of innovation initiatives by blending creativity, analysis and collaboration.

Through this hands-on seminar, you will learn the core principles of design thinking, a powerful, concrete approach to creating value.

GOALS

  • Learn a practical approach to innovation, based on usage and prototyping.
  • Experiment with the nuts and bolts of design thinking and its implementation in real-world applications.
  • Become proficient in design thinking’s powerful innovation-oriented processes and methods.

IS THIS FOR YOU?

  • Managers and professionals responsible for innovation initiatives

SPECIAL FEATURES

  • Hands-on, highly effective approach to innovation, with a focus on collaboration and concrete problem-solving.

Participants will receive a certificate of completion from Executive Education HEC Montréal.

Day 1

Introduction to design thinking: The art and science of design thinking

Design thinking in action: The “gift”

Observe/understand: Empathize with clients/users of all kinds: what they say and what they feel

Visualize: Develop personas to tap into client/user experiences

Capture: Capitalize on insights and ideate

Do: Prototype ideas

Assess: Overcome the challenge of generating value 

Recap: Surprising outcomes and success stories.

Day 2                                                                                

Share and persuade: Design of seducing/swaying

Presentations and discussions

Reconfigure: Implementation of design thinking in an organization.

Lead: Staging of the “design” moment.

Pilot: Leadership and management for continuous innovation.

TRAINING APPROACH

  • Hands-on workshops that make it possible to test out the processes presented in the seminar; preparation of the conditions required to implement the approach in your organization.
Laurent Simon

DESC (Management), MSc (Management), PhD (Administration), HEC Montréal

Professor, HEC Montréal

In-Person

Driving and Fast-Tracking Innovation Through Design Thinking

With the economic and business environment changing at the speed of light, a strong command of innovation processes is no longer optional – it’s a must. Design thinking is an approach that boosts the potential and performance of innovation initiatives by blending creativity, analysis and collaboration.

Through this hands-on seminar, you will learn the core principles of design thinking, a powerful, concrete approach to creating value.

Presentation Program Instructors

GOALS

  • Learn a practical approach to innovation, based on usage and prototyping.
  • Experiment with the nuts and bolts of design thinking and its implementation in real-world applications.
  • Become proficient in design thinking’s powerful innovation-oriented processes and methods.

IS THIS FOR YOU?

  • Managers and professionals responsible for innovation initiatives

SPECIAL FEATURES

  • Hands-on, highly effective approach to innovation, with a focus on collaboration and concrete problem-solving.

Participants will receive a certificate of completion from Executive Education HEC Montréal.

Day 1

Introduction to design thinking: The art and science of design thinking

Design thinking in action: The “gift”

Observe/understand: Empathize with clients/users of all kinds: what they say and what they feel

Visualize: Develop personas to tap into client/user experiences

Capture: Capitalize on insights and ideate

Do: Prototype ideas

Assess: Overcome the challenge of generating value 

Recap: Surprising outcomes and success stories.

Day 2                                                                                

Share and persuade: Design of seducing/swaying

Presentations and discussions

Reconfigure: Implementation of design thinking in an organization.

Lead: Staging of the “design” moment.

Pilot: Leadership and management for continuous innovation.

TRAINING APPROACH

  • Hands-on workshops that make it possible to test out the processes presented in the seminar; preparation of the conditions required to implement the approach in your organization.
Laurent Simon

DESC (Management), MSc (Management), PhD (Administration), HEC Montréal

Professor, HEC Montréal
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