With the economic and business environment changing at the speed of light, a strong command of innovation processes is no longer optional – it’s a must. Design thinking is an approach that boosts the potential and performance of innovation initiatives by blending creativity, analysis and collaboration.
Through this hands-on seminar, you will learn the core principles of design thinking, a powerful, concrete approach to creating value.
GOALS
- Learn a practical approach to innovation, based on usage and prototyping.
- Experiment with the nuts and bolts of design thinking and its implementation in real-world applications.
- Become proficient in design thinking’s powerful innovation-oriented processes and methods.
IS THIS FOR YOU?
- Managers and professionals responsible for innovation initiatives
SPECIAL FEATURES
- Hands-on, highly effective approach to innovation, with a focus on collaboration and concrete problem-solving.
Participants will receive a certificate of completion from Executive Education HEC Montréal.
Day 1
Introduction to design thinking: The art and science of design thinking
Design thinking in action: The “gift”
Observe/understand: Empathize with clients/users of all kinds: what they say and what they feel
Visualize: Develop personas to tap into client/user experiences
Capture: Capitalize on insights and ideate
Do: Prototype ideas
Assess: Overcome the challenge of generating value
Recap: Surprising outcomes and success stories.
Day 2
Share and persuade: Design of seducing/swaying
Presentations and discussions
Reconfigure: Implementation of design thinking in an organization.
Lead: Staging of the “design” moment.
Pilot: Leadership and management for continuous innovation.
TRAINING APPROACH
- Hands-on workshops that make it possible to test out the processes presented in the seminar; preparation of the conditions required to implement the approach in your organization.
DESC (Management), MSc (Management), PhD (Administration), HEC Montréal
Professor, HEC Montréal
Presentation
Program
Instructors
GOALS
- Learn a practical approach to innovation, based on usage and prototyping.
- Experiment with the nuts and bolts of design thinking and its implementation in real-world applications.
- Become proficient in design thinking’s powerful innovation-oriented processes and methods.
IS THIS FOR YOU?
- Managers and professionals responsible for innovation initiatives
SPECIAL FEATURES
- Hands-on, highly effective approach to innovation, with a focus on collaboration and concrete problem-solving.
Participants will receive a certificate of completion from Executive Education HEC Montréal.
Day 1
Introduction to design thinking: The art and science of design thinking
Design thinking in action: The “gift”
Observe/understand: Empathize with clients/users of all kinds: what they say and what they feel
Visualize: Develop personas to tap into client/user experiences
Capture: Capitalize on insights and ideate
Do: Prototype ideas
Assess: Overcome the challenge of generating value
Recap: Surprising outcomes and success stories.
Day 2
Share and persuade: Design of seducing/swaying
Presentations and discussions
Reconfigure: Implementation of design thinking in an organization.
Lead: Staging of the “design” moment.
Pilot: Leadership and management for continuous innovation.
TRAINING APPROACH
- Hands-on workshops that make it possible to test out the processes presented in the seminar; preparation of the conditions required to implement the approach in your organization.
DESC (Management), MSc (Management), PhD (Administration), HEC Montréal
Professor, HEC Montréal