On-site

Be more Productive and more Creative with ChatGPT and Generative AI

clip-path="url(#a)">
Length
1 day
9 a.m. to 5 p.m.

    Contact us to find out upcoming dates executiveeducation@hec.ca

  • Downtown

Rate
$1,195
$1,195
Language

French

Contact an advisor
Nadia Uria-Fernandez
Program Manager

Email | Phone

Unlike analytical artificial intelligence, generative AI — GenAI for short — goes beyond text to produce visuals, music and even code. As a tool, it is accessible to virtually anyone and can be learned in a snap. As it evolves at a breakneck pace, GenAI is dramatically transforming today’s organizations, much like the digital revolution did at the turn of the millennium.

The best way to become familiar with GenAI and everything it can do in terms of efficiency, creativity and output is by rolling up your sleeves and giving it a try. This training session will guide you in exploring and leveraging the strategic and practical possibilities to help you grow your organization and foster the talent within it, now and in the years to come.

GOALS

  • Understand the evolution of generative AI and how it can be harnessed to take organizations to new heights with regard to HR, operations, marketing, customer service, procurement, finance and more.
  • Learn what the limitations of GenAI are and become acquainted with case studies that highlight best practices for various types of organizations.
  • Grasp the opportunities for growth that GenAI can offer your business, and map out upcoming projects and investments to be incorporated into your strategic planning to take advantage of these opportunities. 
  • Gain a clearer understanding of the ecosystem of free and paid GenAI tools (ChatGPT, Midjourney, DALL-E, Runway, etc.).
  • Learn how to use (or become more confident and proficient in using) the most popular GenAI platforms.

IS THIS FOR YOU?

  • Professionals and mid-level/senior executives in every field and unit of your organization (operations, finance, marketing, sales, HR, IT, etc.)
  • Business owners and entrepreneurs 

SPECIAL FEATURES

  • Three expert instructors who have supported multiple organizations and leaders in their digital transformation journey
  • Combination of labs, case studies and presentations on the latest industry developments
  • Skills that can be immediately applied to your workplace

Introduction to generative AI

  • Definition and history
  • Types of GenAI output (text, image, music, code, etc.)
  • Impact on organizations

Limitations and best practices

  • Current limitations of GenAI
  • Case studies highlighting best practices
  • Discussion about the opportunities and challenges at hand

Strategy and planning

  • How GenAI can help drive your organization’s growth
  • Integrating GenAI into your business strategy
  • Laying the groundwork for upcoming projects and investments

Hands-on experience with GenAI tools

  • Introduction to various tools within the GenAI ecosystem (ChatGPT, Midjourney, DALL-E, Runway , etc.)
  • Workshop on the use of some of the most popular GenAI platforms

TRAINING APPROACH

  • Dynamic mix of pedagogical techniques
  • Discussions about concepts, based on participants’ own experiences
  • Team exercises
  • Case study used to illustrate a step-by-step approach
Sylvain Sénécal

M. Sc. (marketing), Ph. D. (marketing), HEC Montréal

Professor, HEC Montréal

Élizabeth Henry

Cheffe de la direction et associée, Adviso, et chargée de cours, HEC Montréal

Jean-François Larouche

Directeur du Département Interactif et directeur de création, Moment Factory

On-site

Be more Productive and more Creative with ChatGPT and Generative AI

Unlike analytical artificial intelligence, generative AI — GenAI for short — goes beyond text to produce visuals, music and even code. As a tool, it is accessible to virtually anyone and can be learned in a snap. As it evolves at a breakneck pace, GenAI is dramatically transforming today’s organizations, much like the digital revolution did at the turn of the millennium.

The best way to become familiar with GenAI and everything it can do in terms of efficiency, creativity and output is by rolling up your sleeves and giving it a try. This training session will guide you in exploring and leveraging the strategic and practical possibilities to help you grow your organization and foster the talent within it, now and in the years to come.

Presentation Program Instructors

GOALS

  • Understand the evolution of generative AI and how it can be harnessed to take organizations to new heights with regard to HR, operations, marketing, customer service, procurement, finance and more.
  • Learn what the limitations of GenAI are and become acquainted with case studies that highlight best practices for various types of organizations.
  • Grasp the opportunities for growth that GenAI can offer your business, and map out upcoming projects and investments to be incorporated into your strategic planning to take advantage of these opportunities. 
  • Gain a clearer understanding of the ecosystem of free and paid GenAI tools (ChatGPT, Midjourney, DALL-E, Runway, etc.).
  • Learn how to use (or become more confident and proficient in using) the most popular GenAI platforms.

IS THIS FOR YOU?

  • Professionals and mid-level/senior executives in every field and unit of your organization (operations, finance, marketing, sales, HR, IT, etc.)
  • Business owners and entrepreneurs 

SPECIAL FEATURES

  • Three expert instructors who have supported multiple organizations and leaders in their digital transformation journey
  • Combination of labs, case studies and presentations on the latest industry developments
  • Skills that can be immediately applied to your workplace

Introduction to generative AI

  • Definition and history
  • Types of GenAI output (text, image, music, code, etc.)
  • Impact on organizations

Limitations and best practices

  • Current limitations of GenAI
  • Case studies highlighting best practices
  • Discussion about the opportunities and challenges at hand

Strategy and planning

  • How GenAI can help drive your organization’s growth
  • Integrating GenAI into your business strategy
  • Laying the groundwork for upcoming projects and investments

Hands-on experience with GenAI tools

  • Introduction to various tools within the GenAI ecosystem (ChatGPT, Midjourney, DALL-E, Runway , etc.)
  • Workshop on the use of some of the most popular GenAI platforms

TRAINING APPROACH

  • Dynamic mix of pedagogical techniques
  • Discussions about concepts, based on participants’ own experiences
  • Team exercises
  • Case study used to illustrate a step-by-step approach
Sylvain Sénécal

M. Sc. (marketing), Ph. D. (marketing), HEC Montréal

Professor, HEC Montréal

Élizabeth Henry

Cheffe de la direction et associée, Adviso, et chargée de cours, HEC Montréal

Jean-François Larouche

Directeur du Département Interactif et directeur de création, Moment Factory
This month