Sylvain Sénécal

Professor, HEC Montréal

M. Sc. (marketing), Ph. D. (marketing), HEC Montréal

Sylvain Sénécal is a professor in the HEC Montréal Marketing Department, holder of RBC Financial Group E-commerce Chair and co-director of Tech3Lab. He is also the founder and president of imarklab.

Prior to joining HEC Montréal in 2004, he was an assistant professor of e-commerce and marketing at the University of Toledo (Ohio, U.S.). He has taught a number of marketing and e-commerce courses in Canada and the U.S. His research interests are consumer marketing on the Internet (personalization, website evaluation, clickstream analysis) and business marketing on the Internet (sales force and technology, marketplaces).

His work has been presented at several international conferences (Canada, U.S., Chile, Australia) and published in prestigious marketing and e-commerce journals such as the International Journal of Electronic Commerce. Prior to his academic career, he held marketing positions at Arcelor Mittal. He also consults for various organizations.