Head of Interactive and Creative Director, Moment Factory

Jean-François Larouche is currently Head of Interactive and Creative Director at Moment Factory, where he plays a leading role in designing real-time multimedia experiences that are responsive to movement, touch, sound and visual input.

He has spent close to 25 years creating compelling digital experiences and still loves doing it. His impressive roster of achievements includes such projects as the ARcade immersive games at the Casino de Montréal and the PENN 1 generative art campus in New York.

Jean-François is fascinated by, and determined to explore, the space where creativity and technology overlap. He has tapped into this passion for new technology and his determination to create innovative and interactive experiences to help deliver a number of major digital transformations, including those of Radio-Canada/TOU.TV, SAQ and La Presse+. For the past eight years, he has also lent his unique expertise in UX development to Moment Factory.

Jean-François is committed to developing innovative projects that woo and wow a broad spectrum of audiences and to pushing beyond the bounds of technology and artistry at every opportunity.