Three days will be in person: the first at HEC Montréal, the third at an SAQ distribution centre and the last at a La Cage restaurant.
MODULE 1
THE DYNAMICS OF STRATEGY, INNOVATION AND AGILITY
CONCEPTS, TRENDS AND BEST PRACTICES.
Instructors: JoAnne Labrecque and Laurent Simon
Speaker: Frédérik Guérin
With change being a constant in our economy, you need to update your business model if you want to improve your company’s performance and hone your competitive edge. This module will help you acquire the necessary knowledge to review your business model in order to increase your agility and empower your ability to innovate. More specifically, this module aims to:
- Provide an introduction to the business model canvas and the innovation canvas.
- Identify the main pros and cons of your particular business model.
- Determine the roles and responsibilities of the various people involved in implementing innovative projects.
- Orchestrate ways to put innovation into action, taking into consideration the limitations of your business.
- Earn employees’ buy-in for innovative projects (encourage them to be open to different perspectives).
- Manage the various stages of innovation: process, context, organizational culture.
- Buy-in.
- Reconcile strategy and eco-responsibility.
MODULE 2
LEADERSHIP AND TEAM MOBILIZATION
ENGAGING YOUR TEAM MEMBERS TO ACHIEVE RESULTS.
Instructor: Hubert Mposo Makwanda
Speaker: Alain Ménard
Managing a business means guiding teams to collaborate effectively and go the extra mile in order to better serve the business’s purpose and objectives. In this module, you will:
- Determine what your leadership style is.
- Find out how to lead and inspire during times of uncertainty.
- Learn how to strengthen your corporate culture through inclusive leadership.
- Identify the sources of legitimacy you can rely on to get your team to embrace change.
- Find out how sharper political skills in the workplace can help you be a better leader.
- Understanding how to strengthen your team’s resilience by providing them with a deeper sense of meaning and purpose.
- Learn how to make your customer strategies more results-oriented.
MODULE 3
KEY DECISIONS IN SUPPLY CHAIN MANAGEMENT
BEST PRACTICES AND PERFORMANCE INDICATORS.
Instructor: Marie-Ève Hallé
Speaker: Daniel Côté
Proper supply chain management is a strategic component of organizational performance. This module will show you how to:
- Get a better handle of major supply chain issues – distribution centre agility, automation, traceability, sustainable information management.
- Determine where category management and procurement processes intersect.
- Recognize how important high-quality information is to effective procurement practices.
- Make the flow of goods or services from supplier to customer more reliable within a dynamic supply chain.
- Manage supply chain risk, develop close ties with key suppliers, and plan and prioritize safety stock.
- Optimize inventory flow: on-shelf availability, automatic resupply, product classification criteria; distinguish between just-in-time and just-in-case inventory management.
- Understand the steps that go into creating an effective dashboard and pick the right KPIs for your business.
- Strike a balance between procurement strategy and environmental sustainability.
- A visit to an SAQ distribution centre is also planned for the third day.
MODULE 4
BUSINESS STRATEGIES IN THE DIGITAL AGE
LEVERAGE YOUR DIGITAL ECOSYSTEM TO INCREASE YOUR BUSINESS’S APPEAL.
Instructor: Gabriel Tassé
Speaker: Melissa Duhamel
The digital revolution continues to affect consumer behaviours. Companies’ sales and communications platforms are instrumental in interacting with consumers, and the data that comes through these channels is critical in shaping subsequent retail strategies. More and more, business performance depends on the ability to strategically utilize this data to attract, convert and retain customers. This module will show you how to:
- Develop a customer-centric approach in an omnichannel context.
- Gain insight into shopping and consumer behaviours in the digital age.
- Determine the best strategies and tactics to attract, convert and retain customers using the various channels at your disposal.
- Acknowledge challenges and opportunities related to digital technology and big data.
- Tap into the vast potential of artificial intelligence to boost your productivity.
- Gauge the strengths and weaknesses of your digital ecosystems.
- Define KPIs for your online presence.
- Implement digital strategies that respect your customers’ privacy and ensure the responsible management of your data and practices.
MODULE 5
THE CUSTOMER EXPERIENCE
CREATING UNIQUE, MEANINGFUL AND MEMORABLE MOMENTS FOR YOUR CUSTOMERS.
Instructor: Isabelle Dufour
Speaker: Jean Bédard
This module will give you deeper insight into the steps that go into building a customer experience — from ideation to execution — by taking an in-depth look at the integrated strategy embraced by La Cage restaurant. During this module, you will:
- Revisit the various components that are part of the customer experience.
- Gain a better understanding of the work that needs to be done beforehand to ensure a successful customer experience.
- Re-examine your performance criteria and how they are changing against the backdrop of a labour shortage.
- Understand the importance of conveying your customer experience objectives within your organization.
- Learn how to introduce CSR to make your company more attractive to customers.
- Study La Cage’s ecosystem and the factors underlying its success.
TRAINING APPROACH
- Dynamic, interactive, user-friendly and hands-on.
- Sharing of participants’ thoughts and experiences.
