Vice-President, Strategy, Innovation and Thought Leadership, Tink, and Lecturer, HEC Montréal
MSc (Marketing)
Gabriel Tassé has been exploring the potential of the digital world for over two decades. After founding Fr Graph-X, an online community dedicated to sharing knowledge in digital design, he launched Chromatik in 2013 and co-founded Click & Mortar three years later. It wasn’t long until the agency had established its expertise in performance marketing, data science and AI, supporting brands such as BMR, IGA, Cogeco Media and Groupe Devimco.
Click & Mortar merged with Tink in 2025. In his current role as Vice-President, Strategy, Innovation and Thought Leadership, Gabriel is committed to making Tink Quebec’s leading authority in digital performance. As such, he designs integrated approaches where business strategy, data, technology and governance are fully aligned to create real, measurable and lasting value.
He has a master’s degree in marketing from HEC Montréal and teaches digital marketing at both his alma mater and the Leadership Institute. He is also a sought-after speaker on such topical subjects as marketing in the age of generative AI, post-productivist leadership, loyalty and CX in a digital-driven world, and the ethical and environmental dimensions of AI and digital technology.
