Current socioeconomic conditions are forcing companies operating in the healthcare technology space to revisit their strategies and develop new business and organizational models in order to remain competitive.
This two-day program focuses on the concepts of value creation, business model design and operational efficiency. The curriculum is built around design thinking and lean startup practices, as well as the principles of innovation from a technology, financial and impact-oriented perspective. Organizations that have incorporated these forward-thinking methodologies into their strategic planning have delivered some impressive results (McKinsey, October 2018).
Learners will leave with the tools they need to excel in a constantly changing and fiercely competitive market.
Winning Innovation Strategies in Healthcare Technology: Making Them Work for You
Current socioeconomic conditions are forcing companies operating in the healthcare technology space to revisit their strategies and develop new business and organizational models in order to remain competitive.
This two-day program focuses on the concepts of value creation, business model design and operational efficiency. The curriculum is built around design thinking and lean startup practices, as well as the principles of innovation from a technology, financial and impact-oriented perspective. Organizations that have incorporated these forward-thinking methodologies into their strategic planning have delivered some impressive results (McKinsey, October 2018).
Learners will leave with the tools they need to excel in a constantly changing and fiercely competitive market.
Presentation
Program
Instructors
GOALS
- Develop valuable skills in business model design and value creation.
- Apply tools, tactics and methodologies to foster innovation and revamp business models using case studies, simulations and hands-on exercises.
- Prepare to translate business models into tangible operational plans.
- Embrace collaboration and be better equipped to present and defend innovative ideas.
IS THIS FOR YOU
- Professionals, managers and senior/mid-level executives in the healthcare technology sector (pharmaceutical, biotechnology, medical technology, etc.)
- Innovation managers in research organizations
- Entrepreneurs and business owners
SPECIAL FEATURES
- Focus on acquiring the skills needed to design a health-focused value proposition
- Mix of traditional strategy and design thinking to excel in a competitive market
- Opportunity to leverage innovation to strengthen your organization’s leadership position
- Personalized coaching
Participants will receive a certificate of completion from Executive Education HEC Montréal.
- Design thinking approach and toolbox tailored to meet the needs of the healthcare technology sector
- Business model canvas and value proposition canvas development for healthcare technology organizations
- Best practices and tools in healthcare innovation
- Tactics for future-proofing your company
- Performance indicators and tools used to transform business models
- Principles of innovation from a technology, economic and impact-oriented perspective
- Accounting and entrepreneurial marketing related to healthcare innovation
TRAINING APPROACH
- Interactive presentations
- Theory and case studies
- Q&A sessions
- Group discussions
- Conversations with strategy and innovation specialists in the healthcare technology sector
Manaf Bouchentouf
MSc, PhD, MBA, PMP
Executive Director of Strategy, Development and Sustainability, Institut TransMedTech
