President & Founder, DMX Analytics and Lecturer, HEC Montréal

M.Sc. in Management (Business Intelligence), HEC Montréal

A leader and expert in data science & AI, Cristina is passionate about innovation and helping local businesses succeed. As the founder and president of DMX Analytics, a data consulting firm, she helps organizations navigate their digital transformation through strategic planning, tailored training, and impactful, results-driven solutions. In parallel, she shares her expertise as a lecturer at HEC Montréal, teaching Data Science and Sports Analytics courses, thus contributing to the development of the next generation of professionals in these fields.