In-Person

Selling an Idea to an Audience

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Length
2 days
9 a.m. to 5 p.m.

    Contact us to find out upcoming dates executiveeducation@hec.ca

  • Downtown

  • Data migration

Rate
$2,195
$2,195
Language

French

Formations sur mesure pour les organisations

Program can be

Customized for

your organization
Formations internationales

Delivered anywhere

in the world
Contact an advisor
Joëlle Zoghbi
Joëlle Zoghbi
Program Manager

Email | Phone

Public speaking is a necessary skill for anyone with leadership ambitions. To succeed in today’s marketplace, you have to be able to get your ideas across in an informative and interesting way. How you express your message conveys your level of sincerity, commitment and clarity of thinking.

This seminar will show you how to make your mark on an audience of one – or one thousand. It will help you overcome your fears, organize your ideas, keep your audience’s interest, demonstrate leadership and make a case for your position.

GOALS

  • Improve your presentation planning for better results in less time.
  • Organize your ideas and adapt your message to your audience for maximum clarity.
  • Make the most of your voice and body language to influence others.
  • Use a speaking style that exudes leadership.
  • Conquer your stage fright.
  • Create high-impact visuals that capture your ideas.

IS THIS FOR YOU?

  • Professionals
  • Experts and specialists
  • Managers 
  • Mid-level and senior executives

SPECIAL FEATURES

Improved performance assured, through hands-on exercises and coaching from two expert instructors.

Participants will receive a certificate of completion from Executive Education HEC Montréal.

ADDITIONAL INFORMATION

Attendees will receive a complimentary copy of Louise Lachapelle’s bookParler en public pour vendre une idéeand J.A. Gamache’s bookTrac pas trac, j’y vais! 77 trucs pour en finir avec la peur de parler en public.

Take the next step

Build on your newly acquired skills by enrolling in our seminar on Arguing, Debating and Improvising in Business.

Day 1

Deliver a clear message

  • Tailor you presentation to your audience
  • Set your goals
  • Compile information
  • Build your presentation

Manage your presentation time

  • Respect your allotted time
  • Know what to keep and what to cut
  • Focus on the gist of your message

Use rhetorical strategies to persuade your audience

  • Three types of persuasion: ethos, logos, pathos

    - Tone, diction, breathing

    - Silence, punctuation
  • Employ figures of speech

    - Making an entrance

    - Posture, gestures and movement

Use voice and body language to your advantage

  • Use your voice as a tool of persuasion
  • Use your body to reinforce your message

Day 2

A fast technique for selling your idea

  • Use an innovative tool that cuts your prep time down to 15 minutes
  • Organize and deliver a message that packs a punch

Manage fear of public speaking

  • How to control, alleviate or conceal stage fright

Create visuals to support your message

  • Tips and standards for developing successful visuals
  • Pointers to bear in mind before you create a slideshow
  • Latest trends in visual aids

How to take questions

  • Before you answer
  • Avoid common traps

TRAINING APPROACH

  • Presentations on key theories
  • Individual and team exercises
  • Four presentations to prepare and deliver (recorded)
  • Structured feedback
  • Coaching
  • One-hour exercise to do at home between days 1 and 2

INSTRUCTOR:

Louise Lachapelle

BA (French Literature), BSp (Visual and Media Arts), MSc (Communication)

Lecturer, HEC Montréal and CEO, Gestion Christine Beaulieu inc.

GUEST SPEAKER:

J. A. Gamache

BBA

Speaker

In-Person

Selling an Idea to an Audience

Public speaking is a necessary skill for anyone with leadership ambitions. To succeed in today’s marketplace, you have to be able to get your ideas across in an informative and interesting way. How you express your message conveys your level of sincerity, commitment and clarity of thinking.

This seminar will show you how to make your mark on an audience of one – or one thousand. It will help you overcome your fears, organize your ideas, keep your audience’s interest, demonstrate leadership and make a case for your position.

Presentation Program Instructors

GOALS

  • Improve your presentation planning for better results in less time.
  • Organize your ideas and adapt your message to your audience for maximum clarity.
  • Make the most of your voice and body language to influence others.
  • Use a speaking style that exudes leadership.
  • Conquer your stage fright.
  • Create high-impact visuals that capture your ideas.

IS THIS FOR YOU?

  • Professionals
  • Experts and specialists
  • Managers 
  • Mid-level and senior executives

SPECIAL FEATURES

Improved performance assured, through hands-on exercises and coaching from two expert instructors.

Participants will receive a certificate of completion from Executive Education HEC Montréal.

ADDITIONAL INFORMATION

Attendees will receive a complimentary copy of Louise Lachapelle’s bookParler en public pour vendre une idéeand J.A. Gamache’s bookTrac pas trac, j’y vais! 77 trucs pour en finir avec la peur de parler en public.

Take the next step

Build on your newly acquired skills by enrolling in our seminar on Arguing, Debating and Improvising in Business.

Day 1

Deliver a clear message

  • Tailor you presentation to your audience
  • Set your goals
  • Compile information
  • Build your presentation

Manage your presentation time

  • Respect your allotted time
  • Know what to keep and what to cut
  • Focus on the gist of your message

Use rhetorical strategies to persuade your audience

  • Three types of persuasion: ethos, logos, pathos

    - Tone, diction, breathing

    - Silence, punctuation
  • Employ figures of speech

    - Making an entrance

    - Posture, gestures and movement

Use voice and body language to your advantage

  • Use your voice as a tool of persuasion
  • Use your body to reinforce your message

Day 2

A fast technique for selling your idea

  • Use an innovative tool that cuts your prep time down to 15 minutes
  • Organize and deliver a message that packs a punch

Manage fear of public speaking

  • How to control, alleviate or conceal stage fright

Create visuals to support your message

  • Tips and standards for developing successful visuals
  • Pointers to bear in mind before you create a slideshow
  • Latest trends in visual aids

How to take questions

  • Before you answer
  • Avoid common traps

TRAINING APPROACH

  • Presentations on key theories
  • Individual and team exercises
  • Four presentations to prepare and deliver (recorded)
  • Structured feedback
  • Coaching
  • One-hour exercise to do at home between days 1 and 2

INSTRUCTOR:

Louise Lachapelle

BA (French Literature), BSp (Visual and Media Arts), MSc (Communication)

Lecturer, HEC Montréal and CEO, Gestion Christine Beaulieu inc.

GUEST SPEAKER:

J. A. Gamache

BBA

Speaker

TESTIMONIAL(S)

“I am returning to my profession with communication tools that will improve my performance."

- Mélanie Di Stefano, Head of Business Relations, Hydro-Québec

“Quality teaching given by a reassuring and kind person. I keep a beautiful image of these two days which will allow me to have more confidence in myself."

- Nathalie Faille, Project management advisor, Hydro-Québec TransÉnergie

"Very practical and relevant. Excellent tools to improve comfort level and confidence when speaking in public."

- Denis Légaré, Senior Vice-President, Human Resources and Corporate Affairs, SSQ Financial Group
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