Between fragmented value chains, geopolitical tensions, new regulatory requirements and economic instability, business development isn’t what it used to be. Market diversification is key to sustained profitability, but against this backdrop you can’t just wing it. It takes strategic vision, forward-looking tools and strong organizational capacity.
This intensive three-day program will guide you in learning about the ins and outs of global transformations so you can act on future opportunities decisively and build the foundations of a sustainable diversification strategy.
Turn global uncertainty into a lever for ongoing growth.
In collaboration with:
GOALS
- Understand how worldwide value chains are changing and how this impacts globalization strategies.
- Embrace new organizational responsibilities related to sustainability and economic security.
- Interpret and anticipate geopolitical, economic and regulatory risks to guide strategic decision-making.
- Utilize foresight tools to assess market diversification prospects.
- Strengthen internal capacities to support structured and sustainable growth on international markets.
- Develop a realistic action plan based on available resources and market conditions.
IS THIS FOR YOU
- C-suite leaders and executives, strategic development managers
- SMEs and businesses considering or planning to diversify into new markets
- SMEs, co-ops and non-profits looking to secure their operations and reduce reliance on specific markets or suppliers
- Operations, logistics and international development leads
SPECIAL FEATURES
- Three full days of access to geopolitical, strategic and business development experts
- A comprehensive look at opportunities and risks on global markets
- A concrete action plan that takes your organizational realities into account
Day 1 - Making Better Decisions in a Changing World
- Understand the transformation in global value chains and how this impacts today’s SMEs
- Define new responsibility boundaries and see how they are influenced by markets and changing international regulations
- Assess political, economic and regulatory risks from the perspective of economic security
- Read the geopolitical environment context to position your organization more effectively and be more strategic in your decision-making
Day 2 - Preparing for Tomorrow, Today: Strategic Outlook and Diversification
- Become familiar with practical tools for strategic foresight as they apply to market diversification
- Build scenarios to anticipate future disruptions, tensions and business opportunities
- Explore promising new markets using a forward-looking analysis tool
- Develop a strategic, agile mindset with a focus on being proactive instead of reactive
Day 3 - Strengthening Capacity to Successfully Implement Your Strategy
- Evaluate the internal capacity needed to support a consistent diversification strategy
- Determine which human, financial and organizational resources should be prioritized
- Align leadership, governance and strategic planning with a clear vision
- Build a robust, measurable action plan to execute a successful market diversification strategy
TRAINING APPROACH
Participatory approach, with case studies and experiential input from seasoned professionals
Professor, Department of International Business, HEC Montréal
Presentation
Program
Instructors
GOALS
- Understand how worldwide value chains are changing and how this impacts globalization strategies.
- Embrace new organizational responsibilities related to sustainability and economic security.
- Interpret and anticipate geopolitical, economic and regulatory risks to guide strategic decision-making.
- Utilize foresight tools to assess market diversification prospects.
- Strengthen internal capacities to support structured and sustainable growth on international markets.
- Develop a realistic action plan based on available resources and market conditions.
IS THIS FOR YOU
- C-suite leaders and executives, strategic development managers
- SMEs and businesses considering or planning to diversify into new markets
- SMEs, co-ops and non-profits looking to secure their operations and reduce reliance on specific markets or suppliers
- Operations, logistics and international development leads
SPECIAL FEATURES
- Three full days of access to geopolitical, strategic and business development experts
- A comprehensive look at opportunities and risks on global markets
- A concrete action plan that takes your organizational realities into account
Day 1 - Making Better Decisions in a Changing World
- Understand the transformation in global value chains and how this impacts today’s SMEs
- Define new responsibility boundaries and see how they are influenced by markets and changing international regulations
- Assess political, economic and regulatory risks from the perspective of economic security
- Read the geopolitical environment context to position your organization more effectively and be more strategic in your decision-making
Day 2 - Preparing for Tomorrow, Today: Strategic Outlook and Diversification
- Become familiar with practical tools for strategic foresight as they apply to market diversification
- Build scenarios to anticipate future disruptions, tensions and business opportunities
- Explore promising new markets using a forward-looking analysis tool
- Develop a strategic, agile mindset with a focus on being proactive instead of reactive
Day 3 - Strengthening Capacity to Successfully Implement Your Strategy
- Evaluate the internal capacity needed to support a consistent diversification strategy
- Determine which human, financial and organizational resources should be prioritized
- Align leadership, governance and strategic planning with a clear vision
- Build a robust, measurable action plan to execute a successful market diversification strategy
TRAINING APPROACH
Participatory approach, with case studies and experiential input from seasoned professionals
Professor, Department of International Business, HEC Montréal