Certification in Creativity and Innovation

Certification in Creativity and Innovation

Turn your ideas into concrete solutions through daily Design-Thinking.

Durée 3,5 days
Tarif $3,495
Langue French
Format
Format In-Person
Prochaine(s) date(s)
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Organizations that succeed today are not necessarily those with the best ideas, but those that learn faster, challenge their ways of doing things, and turn uncertainty into opportunities for innovation. In an environment marked by accelerating change, pressure on performance, and constantly evolving expectations, collaborative innovation has become a strategic lever for differentiation, adaptation, and value creation.

Inspired by the key stages of Design Thinking and best practices in collaborative innovation, this immersive certification offers much more than a method. Through hands-on experiences, collaborative workshops, and a real project specific to your organization, you will learn how to better understand needs, expand your creative space, and generate solutions that can be quickly tested and implemented.

How can innovation be stimulated in complex contexts? How can the right conditions be created for strong and mobilizing ideas to emerge? How can we move more quickly from insight to action? This certification will help you develop a creative, strategic, and confident mindset to transform ideas into concrete, useful solutions that drive impact.

INNOVATE TOGETHER: TURN YOUR IDEAS INTO HIGH-IMPACT PROJECTS

The successful completion of this program entitles you to a digital certificate. These credentials are trusted, secure, verifiable, and sustainable.

GOALS

This program will enable you to:

  • Understand human and organizational needs with empathy, openness, and discernment
  • Reframe complex challenges into genuine opportunities for innovation
  • Experiment with best practices in innovation and Design Thinking to structure a human-centered and responsible innovation approach
  • Mobilize collective intelligence to generate creative ideas with strong potential
  • Develop an innovation mindset that fosters buy-in, leadership, and action
  • Create an action plan for a high-impact innovation project specific to your organization

IS THIS FOR YOU?

This training is designed for teams and leaders who wish to master an innovation approach and foster a culture of innovation within their organization:

  • Executives, managers, and professionals
  • Innovation or transformation leaders
  • Project managers working on innovation initiatives
  • Entrepreneurs and intrapreneurs
  • Innovation consultants
  • Multidisciplinary teams working on complex projects

We strongly encourage participation in pairs or teams from the same organization to maximize learning transfer and embed initiatives within the organization. A 20% discount is offered for two registrations or more from the same organization.

SPECIAL FEATURES

  • An immersive experience rooted in Montréal’s creative ecosystem
  • An experiential approach that breaks away from conventional frameworks
  • A balance between creativity, strategy, leadership, and experimentation
  • Learnings that are directly applicable in organizations
  • A concrete project developed throughout the program
  • A strong focus on human factors, collective intelligence, and value creation
  • Exclusive access to the Mosaic network, HEC Montréal’s hub for innovation and creativity

DAY 1 — EXPANDING YOUR CREATIVE SPACE

Creative mindset, leadership, and innovation culture - Break away from habitual ways of thinking and develop a mindset conducive to creativity, exploration, and innovation.

  • Foundations of creativity and innovation
  • Cognitive and organizational barriers to innovation
  • Creative mindset and openness to possibilities
  • Collective intelligence and collaboration
  • Leadership, culture, and environments that foster innovation
  • Success factors and disruptive approaches

Workshops and tools

  • Icebreaker activities
  • Engagement in multiple collaborative conversations inspired by the “Art of Hosting” (hosting meaningful conversations)
  • Team-based creative challenges

Urban safari in Montréal

Deliverable

  • Each participant will deepen their reflection on a concrete project related to their organization and open themselves to new possibilities.

DAY 2 — UNDERSTANDING DIFFERENTLY

Observation, empathy for needs, and opportunity framing - Gain a deeper understanding of human and organizational needs to identify true opportunities for innovation.

  • Empathy and human-centered innovation
  • Field observation and active listening
  • Analysis of uses, behaviors, and aspirations
  • Definition and reframing of needs
  • Possibilities and constraints

Workshops and tools

  • Empathy toolkit (persona creation, empathy maps, experience journeys)
  • Framing the “How might we…?” question
  • Analysis of needs, usage, and insight generation
  • Field observation and mental projection exercises

Immersive experience in an inspiring space

Deliverable

  • Empathic reframing of the innovation opportunity.

DAY 3 — BRINGING IDEAS TO LIFE AND TESTING THEM

Ideation, prototyping, and validation - Generate high-potential ideas, structure them, and quickly test them.

Morning — Exploring possibilities - Ideation and concept selection

  • Collaborative ideation
  • Applied creativity
  • Artificial intelligence as a creative partner
  • Scenario exploration and multiple perspectives
  • Value creation and innovation

Workshops and tools

  • Multidisciplinary brainstorming
  • Brainwriting (collaborative written ideation)
  • SCAMPER (creative stimulation technique)
  • Team-based creative sprint
  • Scenario generation
  • Exploration of multiple perspectives
  • Selection and development of an innovative concept

Afternoon — Testing ideas quickly in real conditions - Prototyping and testing

  • Experimentation mindset
  • Rapid prototyping
  • Hypothesis validation
  • Learning through trial and error
  • Collaborative evaluation

Workshops and tools

  • Rapid prototype creation
  • User testing
  • Peer feedback
  • Voting and prioritization
  • Iteration and refinement

Deliverable

  • Development of an initial prototype along with a simple testing and validation strategy.

DAY 4 — MOVING TO ACTION

Synthesis, integration, and deployment - Structure learnings and prepare for implementation within your organization.

  • Project presentations and compelling pitches
  • Collective reflection on learnings
  • Organizational transfer considerations
  • Preparation of implementation conditions

Final deliverable

  • An actionable plan for an innovation project applicable to your organization.

Closing

  • Celebration cocktail
  • Certification ceremony

TRAINING APPROACH

  • Hands-on experimentation and experiential workshops
  • Field immersions and inspiring visits
  • Case studies and collaborative workshops
  • Rapid prototyping and co-development
  • Individual and collective reflection
  • Rich exchanges with peers and invited experts

PROGRAM EDUCATIONAL DIRECTOR AND INSTRUCTOR:

Pierre Balloffet
Pierre Balloffet

MBA, PhD

Associate Professor, HEC Montréal

INSTRUCTORS:

Marie-Josée Lareau
Marie-Josée Lareau

EMBA, PCC 

General Director, École de Cirque de Verdun

Laurent Simon
Laurent Simon

DESC (Management), MSc (Management), PhD (Administration), HEC Montréal

Professor, HEC Montréal
Nadia Uria-Fernandez

Communiquer avec notre conseillère

Nadia Uria-Fernandez

Program Manager
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