Jean-Luc Geha

Associate Director Sales Institute, HEC Montréal


Coordinator of the program “Sales and Business Development Essentials”, Mr. Geha was until recently a visiting professor of marketing at HEC Montréal.
He has a long and rich corporate experience in consulting, sales management and general management positions.

As a manager, coach and mentor, he is recognized for his expertise in sales, contact center management, customer service and customer experience and his strength lies in his ability to simplify and popularize complex concepts by making the link between theory and practice to meet the dynamic challenges of the business world.

He is the associate director of the HEC Montréal Sales Institute and as such ensures that HEC Montréal maintains a center of excellence in sales for training, transfer and research.

“Passionate about professional development, I am open to collaborations and exchanges with those who share an interest in excellence in sales and customer service.”