May 23, 2024

Serge Lafrance, Director of Executive Education HEC Montréal, has been named to HEC Montréal’s Executive Committee. This appointment recognizes the important role that Executive Education HEC Montréal and its offerings play within the HEC Montréal ecosystem, as well as Serge’s contributions to the School’s development.

A background in business and academia

Over the course of the past 30 years, Serge has held a number of senior leadership positions in management, business development, marketing (Leger Marketing, Gallup International Association) and academic administration (Université de Sherbrooke and HEC Montréal).

His commitment to and interest in the academic world led him to join HEC Montréal in 2014 as an adjunct professor and executive education advisor. He successfully launched Executive Education HEC Montréal in 2016 and has since served as its Director. Under his leadership, Executive Education HEC Montréal has consistently been recognized as one of the world’s best executive education providers. The prestigious 2024 Financial Times rankings rate its programs 1st in Quebec, 3rd in Canada and 29th internationally.

Taking executive education to new heights

This is a timely appointment as Executive Education HEC Montréal steps up its efforts to expand internationally through such avenues as the UNICON global consortium of 115 top business school–based executive education organizations in 30 countries around the world. Serge’s high level of involvement with the consortium led to his appointment to the UNICON Board of Directors in 2022.

A meaningful contribution to the Executive Committee

“Having Serge Lafrance on our Executive Committee means access to an invaluable source of expertise when analyzing our activities so that we can have an even greater impact on the business community and society as a whole,” said HEC Montréal Director Federico Pasin. “He brings considerable knowledge and experience to the table in terms of strategic development and positioning, which will be especially useful with regard to our arrival in the downtown core at the new Hélène Desmarais Building. He will also help us build even stronger connections with the business world.”

About Executive Education HEC Montréal

Every year, the 9,000 executives, leaders, managers and entrepreneurs who reskill or upskill at Executive Education HEC Montréal go on to contribute to the success of their organizations and drive lasting economic growth. Its selection of over 100 short programs is offered in class, online or in the workplace, both here in Quebec and beyond. Since the fall of 2023, Executive Education HEC Montréal has been operating out of the new Hélène Desmarais Building in downtown Montreal.

About HEC Montréal

HEC Montréal is a French-language university institution offering internationally renowned management education and research. The School has been training future managers who contribute to our society’s growth and prosperity, since 1907.

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