In-Person

Up Your Business Game

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Length
2 days
9 a.m. to 5 p.m.

    Contact us to find out upcoming dates executiveeducation@hec.ca

  • Downtown

  • Migration de donnée

    • Migration de donnée
Rate
$2,195
$2,195
Language

French

Program can be

Customized for

your organization

Delivered anywhere

in the world
Contact an advisor
Émilie Mazet
Émilie Mazet
Program Manager

Email | Phone

With artificial intelligence on the rise and growing competition in the marketplace, being able to cultivate positive, lasting business relationships is more important to your success than ever before. Whether you’re in the C-suite or have a front-facing role, every encounter has the power to strengthen your network, build trust and pave the way to new opportunities.

Through this program, you will learn a winning approach to managing these relationships and developing the skills you need to expand your network and prospect new customers, along with advanced techniques in handling objections so you can convert more contacts into leads, and more leads into sales.

Be the business partner that everyone wants to work with!

When it comes to creating strategic business connections, it’s best to leave nothing to chance. Learn how to make every interaction count, and use your newfound abilities to forge ties that help your organization grow over the long term.

GOALS

  • Develop a strategy to nurturing business relationships with staying power.
  • Learn advanced networking and targeted prospecting techniques.
  • Handle objections and complex situations more decisively.
  • Embrace a strategic partnership mindset.
  • Optimize your interpersonal intelligence.
  • Maximize the outcomes of your business meetings.

IS THIS FOR YOU?

Professionals, managers and executives.

This program is for you if:

  • You play a key role in moving projects forward, interacting with co-workers, managers, customers and/or partners.
  • You want to assert your presence within a team or are looking to successfully integrate into your new role.
  • You want to gain the trust and respect of your colleagues, customers and associates.
  • You need help overcoming challenges in establishing or maintaining connections, or in fixing damaged or strained relationships.

SPECIAL FEATURES

  • Learn advanced techniques for communicating with impact, influencing with authority and negotiating with confidence, both within your own organization and with outside parties.
  • Find out how to manage conflicts and turn them into collaborative opportunities.
  • Apply what you’ve learned through real-world case studies that let you put your newly acquired skills to the test. Peer interactions will further enrich the experience and help you gain a more profound understanding of the issues at stake and the possibilities at hand.

Participants will receive a certificate of completion from Executive Education HEC Montréal.

ADDITIONAL INFORMATION

A copy of the book Ne vous arrêtez plus au rouge! (Liette Monat) will be distributed to all participants.

Accredited by the Canadian Professional Sales Association as part of Executive Education HEC Montréal’s Certification Programs for Sales Professionals.

Day 1 - Building Strong, Strategic Relationships

  • The keys to a lasting business relationship
  • Taking interpersonal communication to the next level

Day 2 - Optimizing Every Interaction, and Turning Challenges into Opportunities

  • Handling objections and managing complex situations
  • Evolving from an order taker to a true business partner

TRAINING APPROACH

  • Simulations
  • Exercises
  • Class discussions
Paule Marchand

MBA

Trainer, coach and lecturer, Satellite

In-Person

Up Your Business Game

With artificial intelligence on the rise and growing competition in the marketplace, being able to cultivate positive, lasting business relationships is more important to your success than ever before. Whether you’re in the C-suite or have a front-facing role, every encounter has the power to strengthen your network, build trust and pave the way to new opportunities.

Through this program, you will learn a winning approach to managing these relationships and developing the skills you need to expand your network and prospect new customers, along with advanced techniques in handling objections so you can convert more contacts into leads, and more leads into sales.

Be the business partner that everyone wants to work with!

When it comes to creating strategic business connections, it’s best to leave nothing to chance. Learn how to make every interaction count, and use your newfound abilities to forge ties that help your organization grow over the long term.

Presentation Program Instructors

GOALS

  • Develop a strategy to nurturing business relationships with staying power.
  • Learn advanced networking and targeted prospecting techniques.
  • Handle objections and complex situations more decisively.
  • Embrace a strategic partnership mindset.
  • Optimize your interpersonal intelligence.
  • Maximize the outcomes of your business meetings.

IS THIS FOR YOU?

Professionals, managers and executives.

This program is for you if:

  • You play a key role in moving projects forward, interacting with co-workers, managers, customers and/or partners.
  • You want to assert your presence within a team or are looking to successfully integrate into your new role.
  • You want to gain the trust and respect of your colleagues, customers and associates.
  • You need help overcoming challenges in establishing or maintaining connections, or in fixing damaged or strained relationships.

SPECIAL FEATURES

  • Learn advanced techniques for communicating with impact, influencing with authority and negotiating with confidence, both within your own organization and with outside parties.
  • Find out how to manage conflicts and turn them into collaborative opportunities.
  • Apply what you’ve learned through real-world case studies that let you put your newly acquired skills to the test. Peer interactions will further enrich the experience and help you gain a more profound understanding of the issues at stake and the possibilities at hand.

Participants will receive a certificate of completion from Executive Education HEC Montréal.

ADDITIONAL INFORMATION

A copy of the book Ne vous arrêtez plus au rouge! (Liette Monat) will be distributed to all participants.

Accredited by the Canadian Professional Sales Association as part of Executive Education HEC Montréal’s Certification Programs for Sales Professionals.

Day 1 - Building Strong, Strategic Relationships

  • The keys to a lasting business relationship
  • Taking interpersonal communication to the next level

Day 2 - Optimizing Every Interaction, and Turning Challenges into Opportunities

  • Handling objections and managing complex situations
  • Evolving from an order taker to a true business partner

TRAINING APPROACH

  • Simulations
  • Exercises
  • Class discussions
Paule Marchand

MBA

Trainer, coach and lecturer, Satellite

TESTIMONIAL(S)

“The program gave me the concrete tools to make my interactions with customers more structured and forge stronger, long-term ties with partners. It also helped me gain a better understanding of how I can adjust my approach to meet the specific needs of each customer so that they feel more confident and I come across as more credible.”

- Gabriel Arcand, Architectural Representative, Webster et fils

“This program was very instructive. I found out what some of my blind spots were in a business context, and I feel more confident about exploring them. The simulations that were presented and the input from other participants who brought all sorts of experience to the table let me look at the methods and tools that were being taught from a different angle. Now I have a broader vision of how to be a strategic partner for my customers, above and beyond the technical side of things. The tips on listening to customers will definitely be helpful in building better relationships!”

- Laura Primera, Advisor, IT Risk Management Strategy, Business Outreach and Optimization, Hydro-Québec

“I loved this program. It meets a real need in our industry, where we’re called upon to interact with people at every level, each of whom has different circumstances and issues to deal with, and offer personalized, high-impact, value-added guidance and services. My takeaways include greater clarity and insight, concrete strategies and some great tools that are easy to apply. Thank you to the instructor, Paule, who was really dynamic, persuasive and good at explaining things. It was two days well invested!”

- Martine Crispo, Associate director, Voice of the client Strategy, Industrial Alliance Insurance and Financial Services Inc.

"With my 20 years of experience in business relations, this seminar provided me with a fresh perspective and practical tools to strengthen my professional interactions. I especially appreciated the emphasis on meeting preparation and the expertise of the instructors, which enriched discussions with participants. The strategies and thoughtful approaches shared will be invaluable in enhancing my interventions at networking events."

- Isabelle Niddam, Senior Business Advisor, Investissement Québec

“Incredibly relevant program that shows you how to bring more to your customer relations than simple technical proficiency.”

- Dominique Fortier, Client Services Director, PricewaterhouseCoopers

“An excellent course that will be highly useful.”

- Hadia Shbaklo, Program Manager, CQDM
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