With artificial intelligence on the rise and growing competition in the marketplace, being able to cultivate positive, lasting business relationships is more important to your success than ever before. Whether you’re in the C-suite or have a front-facing role, every encounter has the power to strengthen your network, build trust and pave the way to new opportunities.
Through this program, you will learn a winning approach to managing these relationships and developing the skills you need to expand your network and prospect new customers, along with advanced techniques in handling objections so you can convert more contacts into leads, and more leads into sales.
Be the business partner that everyone wants to work with!
When it comes to creating strategic business connections, it’s best to leave nothing to chance. Learn how to make every interaction count, and use your newfound abilities to forge ties that help your organization grow over the long term.
GOALS
- Develop a strategy to nurturing business relationships with staying power.
- Learn advanced networking and targeted prospecting techniques.
- Handle objections and complex situations more decisively.
- Embrace a strategic partnership mindset.
- Optimize your interpersonal intelligence.
- Maximize the outcomes of your business meetings.
IS THIS FOR YOU?
Professionals, managers and executives.
This program is for you if:
- You play a key role in moving projects forward, interacting with co-workers, managers, customers and/or partners.
- You want to assert your presence within a team or are looking to successfully integrate into your new role.
- You want to gain the trust and respect of your colleagues, customers and associates.
- You need help overcoming challenges in establishing or maintaining connections, or in fixing damaged or strained relationships.
SPECIAL FEATURES
- Learn advanced techniques for communicating with impact, influencing with authority and negotiating with confidence, both within your own organization and with outside parties.
- Find out how to manage conflicts and turn them into collaborative opportunities.
- Apply what you’ve learned through real-world case studies that let you put your newly acquired skills to the test. Peer interactions will further enrich the experience and help you gain a more profound understanding of the issues at stake and the possibilities at hand.
Participants will receive a certificate of completion from Executive Education HEC Montréal.
ADDITIONAL INFORMATION
A copy of the book Ne vous arrêtez plus au rouge! (Liette Monat) will be distributed to all participants.
Accredited by the Canadian Professional Sales Association as part of Executive Education HEC Montréal’s Certification Programs for Sales Professionals.
Day 1 - Building Strong, Strategic Relationships
- The keys to a lasting business relationship
- Taking interpersonal communication to the next level
Day 2 - Optimizing Every Interaction, and Turning Challenges into Opportunities
- Handling objections and managing complex situations
- Evolving from an order taker to a true business partner
TRAINING APPROACH
- Simulations
- Exercises
- Class discussions

Presentation
Program
Instructors
GOALS
- Develop a strategy to nurturing business relationships with staying power.
- Learn advanced networking and targeted prospecting techniques.
- Handle objections and complex situations more decisively.
- Embrace a strategic partnership mindset.
- Optimize your interpersonal intelligence.
- Maximize the outcomes of your business meetings.
IS THIS FOR YOU?
Professionals, managers and executives.
This program is for you if:
- You play a key role in moving projects forward, interacting with co-workers, managers, customers and/or partners.
- You want to assert your presence within a team or are looking to successfully integrate into your new role.
- You want to gain the trust and respect of your colleagues, customers and associates.
- You need help overcoming challenges in establishing or maintaining connections, or in fixing damaged or strained relationships.
SPECIAL FEATURES
- Learn advanced techniques for communicating with impact, influencing with authority and negotiating with confidence, both within your own organization and with outside parties.
- Find out how to manage conflicts and turn them into collaborative opportunities.
- Apply what you’ve learned through real-world case studies that let you put your newly acquired skills to the test. Peer interactions will further enrich the experience and help you gain a more profound understanding of the issues at stake and the possibilities at hand.
Participants will receive a certificate of completion from Executive Education HEC Montréal.
ADDITIONAL INFORMATION
A copy of the book Ne vous arrêtez plus au rouge! (Liette Monat) will be distributed to all participants.
Accredited by the Canadian Professional Sales Association as part of Executive Education HEC Montréal’s Certification Programs for Sales Professionals.
Day 1 - Building Strong, Strategic Relationships
- The keys to a lasting business relationship
- Taking interpersonal communication to the next level
Day 2 - Optimizing Every Interaction, and Turning Challenges into Opportunities
- Handling objections and managing complex situations
- Evolving from an order taker to a true business partner
TRAINING APPROACH
- Simulations
- Exercises
- Class discussions
