On-site

Strategic Recruitment: How to Woo and Wow Candidates - and Seal the Deal

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Length
2 days
9 a.m. to 5 p.m.
Rate
Regular price
$2,195
Sale price
$2,195
Regular price
Language

Français

Contact an advisor
Joëlle Zoghbi
Joëlle Zoghbi
Program Manager
This intensive two-day program has been developed to immerse hiring and talent acquisition professionals in the techniques of strategic recruitment.

Learn how to make the most of every touchpoint along the candidate journey to convert promising prospects into successful hires, and how to negotiate terms with candidates, haggle- and hassle-free. With a curriculum built around real-world issues and the latest market knowledge, this program will show you how to turn your recruitment process into a winning staffing strategy. No more runners-up: nab your first choice every time!

GOALS

  • Find out what candidates are after so you can adapt your recruitment approach accordingly.
  • Leverage soft skills to build authentic, enduring relationships.
  • Create a candidate experience that stands out from the competition.
  • Strengthen your employer brand at every step of the recruitment process.
  • Find out how to negotiate with candidates rather than attempt to manipulate them.
  • Learn how to avoid counter-offers and turndowns.

IS THIS FOR YOU

  • Talent acquisition managers.
  • Talent attraction/acquisition advisors.

SPECIAL FEATURES

  • Get the hires you want and your organization needs.
  • Help your recruiters hone their soft skills to put the “tact” in tactical.

Day 1 — The Art of Closing

Managing expectations (discussion)

  • What candidates are looking for

    - Generational differences

    - Workforce diversification

    - Middle ground between what candidates want and what employers need
  • What makes an employer brand promise appealing

    - Aspects of the employer brand promise (financial, structural and emotional)

    - Thoughts about what the employer brand promise entails
  • HR-related marketing

    - Job openings and storytelling

    - Touchpoints

    - Authenticity

Anatomy of a good candidate experience

  • Touchpoints (workshop)

    - The politics of recruitment

    - Support for the employer brand
  • Automation or customization? (discussion)

    - Recruitment technology tools

    - Candidate expectations (sharing best practices)

Day 2 — The Science of Closing

Salary: Offer, market, roles of various stakeholders (discussion)

  • Pay scales
  • Whether or not to include the salary in the job posting
  • Overview of candidates’ salary expectations



How the candidate experience plays out

  • Review of touchpoints

    - How to improve candidate engagement

    - In-person vs. online hiring

    - Roles of various stakeholders
  • How to shorten the recruitment timeline
  • The ABCs of SLAs

Salary negotiations

  • Salary negotiation interview

    - Proposed salary vs. proposed compensation package

    - Direct vs. indirect compensation
  • Negotiation

    - Who goes first? Should you be drawn into a negotiation? What will it cost you?

    - Authenticity and inclusivity

    - Preferred strategies for maintaining equity
  • Managing future talent

    - Relaying the offer of employment and following up with potential hires

    - Avoiding counter-offers

    - The new talent experience

TRAINING APPROACH

  • Self-directed learning
  • Theory
  • Discussions
  • Hands-on exercises
Caroline Boyce
Caroline Boyce

MSC, CHRP

Freelance trainer, consultant and public speaker

On-site

Strategic Recruitment: How to Woo and Wow Candidates - and Seal the Deal

This intensive two-day program has been developed to immerse hiring and talent acquisition professionals in the techniques of strategic recruitment.

Learn how to make the most of every touchpoint along the candidate journey to convert promising prospects into successful hires, and how to negotiate terms with candidates, haggle- and hassle-free. With a curriculum built around real-world issues and the latest market knowledge, this program will show you how to turn your recruitment process into a winning staffing strategy. No more runners-up: nab your first choice every time!
Presentation Program Instructors

GOALS

  • Find out what candidates are after so you can adapt your recruitment approach accordingly.
  • Leverage soft skills to build authentic, enduring relationships.
  • Create a candidate experience that stands out from the competition.
  • Strengthen your employer brand at every step of the recruitment process.
  • Find out how to negotiate with candidates rather than attempt to manipulate them.
  • Learn how to avoid counter-offers and turndowns.

IS THIS FOR YOU

  • Talent acquisition managers.
  • Talent attraction/acquisition advisors.

SPECIAL FEATURES

  • Get the hires you want and your organization needs.
  • Help your recruiters hone their soft skills to put the “tact” in tactical.

Day 1 — The Art of Closing

Managing expectations (discussion)

  • What candidates are looking for

    - Generational differences

    - Workforce diversification

    - Middle ground between what candidates want and what employers need
  • What makes an employer brand promise appealing

    - Aspects of the employer brand promise (financial, structural and emotional)

    - Thoughts about what the employer brand promise entails
  • HR-related marketing

    - Job openings and storytelling

    - Touchpoints

    - Authenticity

Anatomy of a good candidate experience

  • Touchpoints (workshop)

    - The politics of recruitment

    - Support for the employer brand
  • Automation or customization? (discussion)

    - Recruitment technology tools

    - Candidate expectations (sharing best practices)

Day 2 — The Science of Closing

Salary: Offer, market, roles of various stakeholders (discussion)

  • Pay scales
  • Whether or not to include the salary in the job posting
  • Overview of candidates’ salary expectations



How the candidate experience plays out

  • Review of touchpoints

    - How to improve candidate engagement

    - In-person vs. online hiring

    - Roles of various stakeholders
  • How to shorten the recruitment timeline
  • The ABCs of SLAs

Salary negotiations

  • Salary negotiation interview

    - Proposed salary vs. proposed compensation package

    - Direct vs. indirect compensation
  • Negotiation

    - Who goes first? Should you be drawn into a negotiation? What will it cost you?

    - Authenticity and inclusivity

    - Preferred strategies for maintaining equity
  • Managing future talent

    - Relaying the offer of employment and following up with potential hires

    - Avoiding counter-offers

    - The new talent experience

TRAINING APPROACH

  • Self-directed learning
  • Theory
  • Discussions
  • Hands-on exercises
Caroline Boyce
Caroline Boyce

MSC, CHRP

Freelance trainer, consultant and public speaker

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